CRM Content and Marketing Operations Manager - Remote - Ecommerce Business
The Company:
Our client, is a household name in the ecommerce industry, they have built a solid market name and reputation over the past decade and are truly focused on an exceptional service and culture. This role will work with Leadership to support and drive the implementation of a CRM project through creation and execution of the content and marketing operations related to Phenom CRM.
This is initially a 6 month remote contract position with the view to extend or convert to full-time if you are based in South Florida or Dallas.
The Role
This role will play an integral part of a CRM pilot program and roll out. We are seeking a marketing operations expert to develop a CRM strategy and drive the project to launch. The team focuses on employment branding and sourcing for the large Customer Service division and you will be identifying key business segments that talent can support and engaging with to drive applicants to the right role. This role is kicking off on the ground floor partnering during innovative planning for an integral part of the Talent Attraction strategy.
What You'll Do:
* Partnering with the CRM Governance Committee to create templates for email and text marketing campaigns.
* Establish cadence and set up drip marketing campaigns.
* Create lists and control groups for marketing target audiences.
* Distribute a nurturing flow of campaigns for established lists and control groups.
* Internal Communication Request management.
* Market Research and evolution of expertise in the CRM system.
The Individual
What You'll Need:
* 3-5 years of experience in email campaign management, analytics, optimization, and copywriting
* Exceptional copywriting and editing skills, as well as the ability to adapt the style, tone, and voice that is most effective for the intended audience.
* Strong hands-on experience working within CRM
* Proven success driving, measuring, and analyzing email and content marketing campaigns
* Data-driven with exceptional detail and knowledge around metrics, specifically A/B testing and email KPIs.
* Excellent written communication skills.
Please connect with for more information
Location - Remote (Florida or Texas preferred)
